In today’s fast-paced technological world, can Generative AI be the beginning of a revolution in the financial sector? The presentation and panel discussion will focus on the actual and practical opportunities that this new era of artificial intelligence brings. We will focus on specific areas where GenAI is already being applied in the financial sector today. We will outline the opportunities that come from this new era of artificial intelligence, in areas such as fraud simulation, personalized product recommendation, automation of product and code development, financial analysis and reporting, and the creation of personalized experiences. Let’s discover together how generative artificial intelligence is contributing to the transformation of the financial sector. Participants in the panel discussion will present business and technology perspectives and comment on plans to experiment and implement new AI models in their organizations.