“A good customer is an educated customer” – a principle that began to gain importance in the financial sector after the global crisis of 2007-2009, in Poland is not treated only as wishful thinking. Banks, together with their foundations, have been implementing a number of projects in the field of economic and non-economic education, trying to at least partially fill the numerous deficits in educational offerings, which have only increased over the decades. To this day, they commit their resources and time of volunteer employees, but also develop attractive educational forms in relations with people of different ages (seniors, adults, youth, children), as well as key professional groups in the process of economic education (teachers, lecturers, journalists).

In addition to individual activities, banks and banking infrastructure companies are successfully proving that they can play “to one goal” in this subject, co-creating many initiatives, including, since 2016, the largest program of non-formal financial education in Europe – “Bankers for Education”. It is important that the knowledge transferred corresponds to the real challenges and new circumstances in which banking operates. Hence, a few years ago the strengthening of activities with content related to cyber-security or cashless payments, and more recently with ESG threads. Banks are capable of setting new trends, hence their perspective is extremely valuable.

How to convince the unconvinced about “bank education”?
What is important when building a long-term strategy for educational activities?
What forms and tools work best?

Debate in the framework of the Year of Economic Education 2024